The brief

Mere Park Creamery is located in the Blackmore Vale, an area synonymous with quality dairy farming, where their purebred East Friesland ewes thrive on lush grassland. Impact was tasked with creating a new brand that not only reflected the core values and passions of the team at Mere Park, but one that would ‘set the bar’ in the ewe’s milk market.

Our solution

We began by establishing the core values of Mere Park, and understanding the all-important benefits of ewe’s milk, both of which would be key for communicating to the wide target audience. We then created the name and brand identity, for which we developed a look that is more contemporary than artisan, to give a unique shelf presence and a point of difference to the multitude of dairy brands on the market. The brand was then applied to a whole host of collateral, from packaging and POS to the website and promotional literature.

When I was introduced to Richard and Impact, one thing that truly sets them apart from other agencies is their noticeable passion and clear understanding of what is required. They fully understood our brand and marketplace and interpreted our values and vision perfectly in the creation of our Mere Park brand identity. They also created truly wonderful packaging and promotional comms for Mere Park Creamery and a really clean and beautifully executed website design.

Ruth Armitage, Owner, Mere Park Creamery