The brief

With increased focus on sustainability in the building sector being driven by governmental targets and building regulations, Norbord wanted to clarify their position as a net carbon negative manufacturer and product supplier.

Our solution

Focusing on Norbord’s official net carbon negative status, we created an engaging, digital first campaign with a bold, standout brand and visual identity. This was applied to a suite of assets ranging from videos and animations to ads and polo shirts, reaching the wide target audience. A long term strategy was devised to start with educational pieces, before moving onto bitesized facts and then promoting product and supply benefits.

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XXX, Norbord